This campaign is designed to promote KudzuCreative’s integrated event marketing services, and ultimately what we want prospects to do is access a page on the KudzuCreative site with video portfolios of a variety of very successful events we’re put together – from there, we should be able to use analytics software to know who’s visited us, and from there we can call back into a prospect who’s exhibited interest in what we do. Simple, right?
Internally, we call this the “Target Practice” campaign, a reference to the first in a series of direct mailers boldly talking about Kudzucreative’s ability to help you accurately target prospects and incent them to do what you want them to.
Using bold, text-heavy design similar to a style you can see in the “Shocking Statements” integrated marketing video, the reader’s eye goes immediately to something that appears to be a very shocking or provocative statement … and of course it’s this “hook” that makes you continue to read – and when you do, you see that the shocking portion of the statement is merely the lead in to concise messaging around a business pain point.
The “shocking” messaging copy in each of these is tightly tied to fun, vintage vector elements – the only imagery in the piece, and allows for a bit of silliness, or snarkiness in the text. Tune in to the video on the right for a full description of of all the elements involved in this campaign!
Copyrights on all Target Practice concepts, imagery, copy, and messaging are held exclusively by KudzuCreative.
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