Starting from blank white page and ending with creative magic that compels your audience can be be the most thrilling and the most terrifying part of the creative process. At KudzuCreative, it’s really our favorite part. We talk to your technical experts to get the bottom line information on why you’re product is distinct and superior to its competition in the market, then you help us get to know the audience you’re trying to reach. View some samples of our creative concepts in the KuduCreative Portfolio.
After we understand and can clearly articulate your value proposition and feel like we know the style, tolerances, and manner in which your target market can best receive information, we browse hundreds and often thousands pieces of eye-catching royalty free imagery looking for something that can be paired with your distinctive value statement, cleverly stated, to stop the viewer in her tracks.
We typically produce between three and five concepts per product or service, each of which is presented virtually in a PDF Portfolio (see image far left) that the client is sent a link to prior to the presentation.
Each creative concept is featured individually in a ‘virtual matboard’ with imagery and copy alongside explanations that clearly state what the image, messaging, and copy are intended to convey to the audience and why we feel the combination we’ve chosen is effective to the client’s positioning.
Each PDF Portfolio contains the full set of matboard concepts being presented and allows viewers to flip among the concepts on a slider, or double click any of the images to see a full-size view that reveals all concept and explanatory copy.
For local clients, as well as those who would prefer to fly us in to present, we’re happy to accommodate in-person presentations on hardcopy agency-style matboards as well. After the presentation (virtual or in person), all files, including image files, are transferred to the client.
The Creative Concepts option is often a favorite for companies who have in-house execution talent that can shape and mold the chosen concept into all the forms the company requires (e.g., print, web, email, large format, direct mail, etc.). KudzuCreative can also complete the execution elements on chosen creative concepts for a separate fee.