The ‘Shocking Statements’ campaign concept was developed by KudzuCreative for Junction Solutions as a five-part direct mail campaign, augmented by an integrated (five-part) email campaign with branded landing page, branded video (fulfillment), and business development callout.
Each of the five direct mail components was sent to recipients in a clear plastic envelope/sleeve, allowing them to view the bold (and shocking) statements without opening mail. Each of the statements is designed to immediately pull the attention of the reader by making the bolded portion of the copy almost rude; when the viewer looks more carefully, the full statement is not shocking, but rather speaks to Junction solutions’ software and expertise in these critical areas for food and beverage manufacturers.
Copyrights on all concepts, imagery, copy, and messaging on the ‘Shocking Statements’ page are held by Junction Solutions.
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