The branded Scotch Whisky Tasting invitation suite is a concept developed by KudzuCreative for technology staffing provider JDC Group.
In preparation for en executive-level event (whisky tasting), high-end formal invitations were developed in the style of wedding invitations. Because the entire group of invitees were male, the visual branding centered around a very masculine Scotch tartan plaid, with one color from the plaid (brown) used in metallic invitation and RSVP envelopes.
The design of the invitation itself was modeled around designs of whisky bottle labels, and in addition to the formal invitation and RSVP card, and additional ‘quote’ card was also included, featuring humorous and unexpected quotes from famous cultural/literary figures (Mark Twain, James Joyce, W.C. Fields, Dylan Thomas, Jimmy Stewart) on the topic of whisky. The quotes appeared in an antique-looking script font, which fit nicely with the overall design theme of the whiskey bottle.
Rounding out the tightly aligned package, Mark Twain stamps were affixed to the small brown RSVP envelope. Custom stickers designed to look like vintage postmarks carried the JDC Group name and event date — these ‘seals’ were used to complete the fully populated invitation package of invitation (large), metallic brown envelope (large), RSVP and quote cards (small), metallic brown envelope (small), Twain stamps, and ‘vintage JDC’ seals (2).
Copyrights on all ‘Scotch Whisky Tasting’ concepts, imagery, copy, and messaging are held exclusively by KudzuCreative.
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