The ‘Perfect Control & Visibility’ ad below was developed by KudzuCreative for award-winning Microsoft partner and enterprise software and services provider Junction Solutions in support of the end-to-end software and services they provide for the dairy (and other) industries.
The advertisement was created for an international dairy directory featuring product and service providers, and was designed to be eye catching among competitive advertisements that may feature more standard farm, distribution, or product imagery. In the image, a lithe and agile dancer clothed in a milk ‘skirt’ demonstrates both control and visibility, the value propositions mentioned in the ad’s headline.
Within this elegant layout, the advertisement goes on to define its audience and concisely articulate its value proposition, “Whether you’re a dairy processor, producer or distributor, we have the industry solutions and expertise for the way you do business. From managing producer payroll to optimizing production scheduling to ensuring quality management and managing direct store delivery, our solutions provide 360-degrees of visibility and control over your enterprise operations – on a single, integrated platform.”Finally, the ad copy ends with a bulleted listing of the precise software and services the company provides for its dairy clients.
Because this concept was intended primarily for advertising use, it has more of a visual ‘edge’ (versus corporate branding look and feel), as advertisements allow only seconds for the audience to see and respond to any given marketing theme/concept.
Copyrights on all concepts, imagery, copy, and messaging on the ‘Perfect Control & Visibility’ page are held by Junction Solutions.
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