The ‘Attain Complete Visibility’ concept was one of five created for the unique Enterprise Asset Management (EAM) offering of global enterprise software provider Infor.
The primary messaging speaks to how visibility into every component/aspect of every asset enables a result that is both good for business and good from a ‘green’ perspective.
Specific focus within the subhead copy is placed on visibility (via EAM) into an area of primary concern in this market space (i.e., wasted energy) that has substantial impacts both in terms of business (i.e., unnecessary cost) and environment (e.g., unnecessary energy usage, larger carbon footprint, greater overall environmental impact).
The imagery depicts dramatically cropped single eye (denoting ‘visibility’), with a portion of a globe (denoting ‘environment’) painted on the face surrounding the eye. The image is extreme in its artistic style (effectively drawing the eye to it) and compels the viewer to (1) want to know what it represents and (2) answer the question, ‘visibility into what?’, which leads directly into the more granular message Infor wanted to communicate regarding EAM.
Copyrights on all concepts, imagery, copy, and messaging on the ‘Infor Asset Management’ page are held by Infor.
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