‘Got Production Scheduling?’ is a concept developed by KudzuCreative for enterprise software and services provider Junction Solutions in support of its award-winning GO Genetic Optimizer.
Messaging :: Top line messaging speaks to the need to ‘get’ production scheduling (in the form of the GO Genetic Optimizer) as a foundational/ integral part of business for a milk/dairy manufacturer. The message is communicated more effectively based on its association with the ubiquitous and widely- recognized tagline ‘Got Milk?’ within the milk/dairy industry. Secondary messaging speaks to milk/dairy manufacturer business drivers positively affected by use of the GO Genetic Optimizer.
Imagery + Headline/Subhead :: Imagery depicts a young woman who, instead of the ‘milk mustache’ featured in the ‘Got Milk?’ series campaign, features a milk mask. The headline ‘Got Production Scheduling?’ harkens back to ‘Got Milk?’ and the ‘GO’ from ‘Got Production Scheduling?’ appears in a different color, emphasizing the ‘GO’ Genetic Optimizer. Subhead text refers to ‘visibility’ into precise production scheduling, which is shown in the pictured girl’s ‘visibility’ through the milk mask.
Proposed Concept Uses :: This concept is intended to catch the viewer’s eye rather than to fit squarely within a standard corporate branding scheme. As such, it is appropriate for event-related items such as direct mail, banner/print advertising, booth graphics, booth redemption cards, etc.
Copyrights on all ‘Got Production Scheduling?’ concepts, imagery, copy, and messaging are held exclusively by Junction Solutions.
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