The ‘Focus. Insight. Perspective. Envision IT’ concept and component brand identity elements were developed for MDI Group, a premier IT staffing and contingent workforce management provider headquartered in Atlanta. Through simple, sophisticated imagery reminiscent of ‘masters’ sketches, coupled with high-impact color choices, the viewers eye is drawn and the eyeball/insight/vision connection is reinforced.
This concept spoke to the unusual degree of technical expertise MDI Group was able to bring to bear on behalf of its clients based on their years of specialization in their primary area of focus — finding extraordinarily highly qualified technology talent. The artistic, visually appealing theme resonated both with companies wanting to secure these highly sought after resources and to the resources themselves.
Branding/identity components created in support of this concept included large and small-format event banners, print and online advertisements, promotional packaging, print materials for supported philanthropies, corporate presentations, and one of three main website image mantles (website home page concept brought to life by the amazing Atlanta-based web developers at NeboWeb).
Copyrights on all concepts, imagery, copy, and messaging on the ‘Focus. Insight. Perspective. Envision IT’ page are held by MDI Group.
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