Direction of Architecture

Event Marketing

The ‘Direction of Architecture’ concept was developed for the International Association of Software Architects as an event branding theme featuring an Apollo god-like figure with a bow and arrow, indicating direction, power, and precision.

A large format banner mockup appears on the ‘Architect Summit‘ page in the ‘Creative Concepts‘ section of this site, along with sample pages from a branded sponsorship document; additional associated imagery can be found on the ‘Gallery’ page of this site.

Copyrights on all ‘Direction of Architecture’ and ‘Architect Summit’ concepts, imagery, copy, and messaging are held exclusively by KudzuCreative.

Services Engaged:

  • Creative Concepting
  • Event Marketing
  • Integrated Campaign
  • Orchestration & Execution
  • Branding
  • Copywriting
  • Design

Products Delivered:

  • Direct Mail
  • Promotional Integration
  • Large Format & Signage
  • Sponsorship Documentation



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