The ‘Build a Better Butterfly Net’ concept and component materials were developed for MDI Group, a premier IT staffing and contingent workforce management provider headquartered in Atlanta. The concept supported the reality that, regardless of outside economic conditions, the most talented technology specialists are extremely difficult to find and secure. The clever, visually appealing theme appealed both to companies wanting to secure these highly-sought-after resources and to the resources themselves, depicted in the concept as ‘elusive high fliers.’
The ‘Build a Better Butterfly Net’ theme was initially created and used as an advertisement and later as one of three primary image mantles on the MDI Group website. While KudzuCreative was responsible for imagery, copy, messaging, and design, the spectacular Atlanta-based web development group NeboWeb brought it all to life.
Copyrights on all concepts, imagery, copy, and messaging on the ‘Build a Better Butterfly Net’ page are held by MDI Group.
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