For KudzuCreative, branding usually takes the form of visually encapsulating the essence of who the company is, and ensuring that that ‘look’ and messaging are woven through each and every part and piece of marketing material that comes in contact with a customer or potential customer.
This corporate branding effort was executed on behalf of Junction Solutions, a high-level Microsoft partner who wanted both a clear identity separate from MS, but also some visual connection to Microsoft’s branding as well, to tie the two companies together in viewers’ minds. To this end, we developed what we called the Junction Metro-branding, which you’ll notice on this PPT cover incorporates some of Microsoft’s Metro-style tiling.
This effort spanned all of Junction’s materials — from basic corporate identity (business cards, letterhead, etc.) to slideware (PPTs), collateral (datasheets, white papers, industry briefs, etc.), advertising (print & online), email and landing page banners, articles and eBooks, and large-format signage (event bannerstands and tradeshow booths).
See how all these elements come together to convey a consistent, cohesive message that engages viewers and heightens their association with what the company offers.
Copyrights on all Metro Branding concepts, imagery, copy, and messaging are held exclusively by Junction Solutions.
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