Event Marketing

This Is Not New Information. We Just Try Not to Say It in Public.

For most companies, events are a paradox: you have to be there, but you never realize their full potential. They cost a fortune, but they’re painfully short on revenue-generating leads.

You’ve been there — sales points the finger at marketing and marketing gives sales the (proverbial) finger right back. Worse yet, your most brilliant assets — your technical folks — are held hostage in a poorly padded 10′ x 10′ square tasked with lead gen armed only with a logo sign and box of travel mugs. If this is you, here’s some great news on how to deliver lead-generating events.